September 14, 2005
TRUE MEASURE ANNOUNCES THE LAUNCH OF NEW DIVISION-STRATUS MEDIA |
NEW YORK, NY - September 14, 2005 – True Measure, Inc. (www.truemeasure.com) announces today the launch of Stratus Media, a wholly-owned subsidiary created to expand the national radio advertising sales division of the company. Stratus Media will build upon the existing portfolio of radio programming and networks and provide a platform for continued growth.
“True Measure was originally launched as a software and services company. The formation of Stratus Media better reflects the company’s strategic focus and its evolution into a larger and more diverse enterprise,” stated Glenn Felty, True Measure President and CEO.
Stratus Media will assume all business development and sales responsibilities for the existing network radio properties. “It has never been more important to focus on the needs and desires of the advertiser than it is now,” said Felty. “Stratus Media will enable us to enhance our position in the marketplace and strategically position ourselves to better serve our partners.”
From A & E to Forbes.com, Stratus Media is collaborating with many of todays most influential and trusted brands to develop high profile, high value integrated programs that allow advertisers to present their message in an attractive, cost efficient and unique environment.
True Measure will continue to develop new solutions for the media industry to increase efficiency and accountability.
About Stratus Media
Stratus Media, a True Measure company, offers innovative marketing solutions by working closely with advertisers to develop custom radio advertising campaigns.
Aligned with some of today's most influential and trusted brands, Stratus Media offers marketers the most unique vehicle with which to broadcast their message.
Stratus Media’s radio properties offer over 1,000 unique affiliate radio stations covering over 97% of the U.S. population. From Adult Contemporary, CHR, Rock, Urban to News and Talk, our programming covers the dominant radio formats in all of the Top 20 U.S. Metro Markets and includes nearly all key demographics.
The company is headquartered in New York, New York with offices in San Francisco, California. For more information, visit www.truemeasure.com or www.stratusmedia.net |
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