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September 20, 2005
TRUE MEASURE AND FORBES.COM LAUNCH THE FORBES.COM SMALL BUSINESS MOMENT
NEW YORK, NY - September 20, 2005 - True Measure, Inc has partnered to with Forbes.com to launch the “Forbes.com Small Business Moment” – a daily, 30 second radio spot featuring content from stories running on the Small Business section on Forbes.com. The radio “vignettes” will run on over 1,800 stations nationwide. Sam’s Club is the exclusive program sponsor.

The Small Business Section on Forbes.com, www.forbes.com/smallbusiness, provides authoritative, uncompromising commentary that arms small business leaders with the essential information they need to meet the challenges of managing their growing businesses.

DeWayne Martin, COO of True Measure, states, “We are excited about being able to offer advertisers the opportunity to align themselves with the most trusted brand of journalism anywhere. Through this partnership with Forbes, True Measure is able to offer a unique and compelling property that leverages the power of Radio in an educational and entertaining manner. ”

“We’re confident that all consumers will enjoy these radio vignettes, featuring some of the finest information and advice Forbes.com has to offer,” said Jim Spanfeller, president and CEO, Forbes.com.